After the global partnership with Art Basel, Sanlorenzo launches a long-term collaboration with the Peggy Guggenheim Collection in Venice, the most important museum in Italy for European and American 20th-century art, becoming Institutional Patron of the museum, at the highest level of partnership with the corporate world.
Sanlorenzo thus reasserts the focus on art, a part of its DNA, generating interaction between the brand and the most prestigious players in this field.
Thanks to this collaboration Sanlorenzo aligns itself with the mission and values of the Guggenheim, while opening the doors of art to all its employees. The company thus reasserts its engagement with art by promoting true aesthetic education, an intrinsic value in the sophisticated, sartorial world of the brand.